This seminar is a culmination of 20 years of experience in which Frank developed five accounting firms of his own and assisted in developing over 1,800 CPA firms in the United States.
Frank is a member of A.I.C.P.A. and The California Society of Certified Public Accountants. He has been interviewed by the Wall Street Journal and the Journal of Accountancy.
Developing & Managing a Quality Practice Seminar
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Frank Salman is a CPA who has started, owned, and operated five public accounting firms. He has since emerged as the leader in our nation for practice development and management consulting. Individually he has assisted in developing over 1,800 CPA firms in the United States. His marketing and management techniques have proven to be the most successful and professional techniques available today.
When Frank Salman began consulting with accountants in 1994, among the first things he noticed were the many other marketing methods available to CPAs. He realized the marketing approach and methods he used to develop his last three practices were dramatically different than those of other marketing programs.
Upon evaluation, Frank realized everything he learned was from his own experience as a CPA. It was from starting, owning, and managing five firms and having started each one from scratch. It is Frank's experience that in the Public Accounting industry a client and a CPA have a unique relationship. A CPA provides a client with the personal service of taking care of his or her finances and taxes. Accordingly, a quality client uses a particular CPA because he or she trusts and believes in that CPA and individually values his or her service. Frank has discovered that trust and value have to be established; they cannot be sold.
Because of this, Frank does not believe you can market and sell accounting services like a commodity or product. Doing so will only diminish a potential client's view toward the quality and professionalism of his or her firm. In fact, Frank's Business Practice Marketing Techniques involve no selling. His unique approach is based upon honesty and professionalism.
In your community, there are, in fact, many businesses that need or want to change accountants. Ask yourself, “How will they become interested in me?” Frank's unique approach will identify those businesses that want to change and motivate them to become interested in your firm.
If you are a CPA who is starting your own practice or who has a practice and is interested in acquiring new high-quality clients, you need to order this self-study seminar video.
The two main problems plaguing accountants today are low-end clients and discounting of fees. Simply stated, too many accountants work too many hours with inadequate cash flow and collection problems. It doesn't have to be that way.
When you view my seminar you will learn how to:
If you are an accountant who desires new high quality clients or an accountant who would like to learn how to be more efficient with time and increase your cash flow, then you need order the self-study seminar video.