Accounting Practice Development Seminar Information

Frank is a member of A.I.C.P.A. and The California Society of Certified Public Accountants

The most commonly asked question accountants have about the Frank Salman CPA practice development seminar is:

“Does this seminar have educational material, or is it like other seminars which provide hype to get you to purchase something else?” The answer:

This is a four-hour educational seminar which teaches CPA target marketing and CPA administrative skills to improve the quality of your accounting practice.

Over the last ten years Frank Salman, CPA has personally spoken to over 10,000 CPAs. In so doing, he feels the number one problem plaguing accountants is low-end clients. Simply stated, many accountants find themselves continually working without ever getting financially ahead.

Frank has found many accountants who own their own practice find themselves in a position of feeling trapped. It doesn't have to be that way.

This seminar will provide you valuable information on how to:

• Target market for new high quality accountants
• Present yourself to new clients
• Demonstrate the value of your services to new clients
• Price your services in relationship to value
• Avoid account receivable problems
• Use financial services in your practice
• Work Quick Books with your clients
• Avoid problems associated with buying or selling a practice
• Avoid marketing methods that don’t work
• Delegate your time in your practice

The Frank Salman, CPA Practice Development Seminar is a culmination of 20 years of work and experience placed into a four-hour video.

“It’s interesting,” Frank says. “I will be on the phone talking to a CPA who works 60 hours a week earning $60,000 a year who is absolutely miserable. Then as soon as I get off the phone with that CPA, I will get another call from another one who works 30 hours a week and makes $200,000 a year and who enjoys each day of his life.

"Here is the difference. The CPA earning $60,000 a year has a practice that controls him. Much of their time is spent on low quality clients and administration.

"On the other hand, the CPA earning $200,000 per year owns a practice he controls. Their practice consist of quality clients. Furthermore, this CPA implements management policies which allow him or her to delegate and process work efficiently.

"If you are an accountant who finds you are continuously working and never getting ahead, I have good news for you. It doesn’t have to be that way. I have always said in every seminar I have performed, the first step is to recognize a situation that needs changed, and the second step is to take action to change it. Situations don’t change unless you change them. The practice you have today will be the practice you have tomorrow. So if you recognize problems in your practice, take action today to change it. There is no reason you can’t have a practice that works for you."

How can we provide all this information for only $89?

As practice development consultants, the bulk of our earnings come from assisting accountants in building their practice. However, if at the same time we can take the culmination of our experience and condense it into a low-cost four-hour seminar to help struggling accountants and provide them four hours of CPE, why not do it? Frank says, “I spent many years of making costly mistakes before I was fortunate to find the formula for success. I then thought to myself, Why not take what I have learned and provide it to other CPAs for a low cost in hopes they won’t make the same mistakes?"

My goal is to make this DVD so affordable that it is available to all CPAs.