How to Market Accounting Services
$89 Self-Study Seminar on DVD

This accounting services marketing seminar is a culmination of 20 years of experience in which Frank developed five accounting firms of his own and assisted in developing over 1,800 CPA firms in the United States.

Frank is a member of A.I.C.P.A. and The California Society of Certified Public Accountants. He has been interviewed by the Wall Street Journal and the Journal of Accountancy.

Developing & Managing a Quality C.P.A. Practice Seminar

Click Here To Register For The Live Seminar
Click Here To Order The Self-Study Seminar

All Self-Study Seminar orders include:

• Self-study videotape or DVD of the four hour seminar
• Four hours of continued professional education in most states
• All seminar materials
• Free consultation with Frank Salman to answer your questions after viewing the seminar

Why Should You Order or Attend This CPA Marketing Seminar?

Frank Salman is a CPA who has started, owned, and operated five public accounting firms. He has since emerged as the leader in our nation for practice development and management consulting. Individually he has assisted in developing over 1,800 CPA firms in the United States. His accounting services marketing and management techniques have proven to be the most successful and professional CPA marketing techniques available today.

What makes Frank Salman's techniques so different from others?

When Frank Salman began consulting with accountants in 1994, among the first things he noticed were the many other marketing methods available to CPAs. He realized the marketing approach and methods he used to develop his last three practices were dramatically different than those of other marketing programs.

Upon evaluation, Frank realized everything he learned about how to market accounting services was from his own experience as a CPA. It was from starting, owning, and managing five firms and having started each one from scratch. It is Frank's experience that in the Public Accounting industry a client and a CPA have a unique relationship. A CPA provides a client with the personal service of taking care of his or her finances and taxes. Accordingly, a quality client uses a particular CPA because he or she trusts and believes in that CPA and individually values his or her service. Frank has discovered that trust and value have to be established; they cannot be sold.

Because of this, Frank does not believe you can market and sell accounting services like a commodity or product. Doing so will only diminish a potential client's view toward the quality and professionalism of his or her firm. In fact, Frank's Business Practice CPA Marketing Techniques involve no selling. His unique approach to accounting services marketing is based upon honesty and professionalism.

In your community, there are, in fact, many businesses that need or want to change accountants. Ask yourself, “How will they become interested in me?” Using Frank's unique approach, you will understand how to build a CPA practice through Frank's marketing techniques and draw businesses that want to change while motivating them to become interested in your firm.

If you are a CPA who is starting a CPA practice or who has a practice and is interested in acquiring new high-quality clients, you need to order this self-study seminar video. This video will demonstrate how to build an accounting firm effectively.

What Are The Problems Facing Accountants Today?

The two main problems plaguing accountants today are low-end clients and discounting of fees. Simply stated, too many accountants work too many hours with inadequate cash flow and collection problems. It doesn't have to be that way. You can learn how to build a CPA firm and eliminate these problems.

When you view my seminar, it will help you learn how to market accounting services and :

• Target market new high-quality business clients
• Generate economic value through enhanced presentation skills
• Value price your services for a higher quality practice
• Manage your accounts receivable and eliminate collection problems
• Generate referrals
• Use Quick Books and Financial Services to enhance your practice
• Learn the value of delegating and processing work efficiently

If you are an accountant who desires to know how to market accounting services and get new high quality clients or an accountant who would like to learn how to be more efficient with time and increase your cash flow, then you need order the self-study seminar video.